Luna Magic
Image: Luna Magic official website
✓ Got a deal Still in business Season 12, Ep. 10 💄 Fashion & Beauty

Luna Magic on Shark Tank

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Luna Magic is a makeup brand created with Latina women in mind, with products and shades inspired by Latin culture. It is aimed at consumers seeking cosmetics that reflect their heritage and skin tones.

Official website checked Nov 1, 2026.

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⏱ Luna Magic in 30 seconds

  1. The ask$200K for 10%Valued at $2M
  2. In the tankDeal: $250K for 30%With Barbara · loan
  3. After the showNot confirmedNo public record either way
  4. TodayStill in business

Luna Magic Shark Tank deal

Asked for
$200,000 for 10%
Asking valuation
$2M
Result
Deal
Final deal
$250,000 for 30%
Deal valuation
$833.3K
Structure
Loan / credit line
Founders
Shaira and Mabel Frias
From
-
Aired
Jan 15, 2021
Asked
$2M
Got
$833.3K

Would you have invested in Luna Magic?

The pitch

Shaira and Mabel Frias pitched Luna Magic in Shark Tank Season 12, Episode 10 (aired Jan 15, 2021). They asked for $200,000 in exchange for 10% equity, valuing the business at $2M. The entrepreneurs walked away with a deal from Barbara Corcoran: $250,000 for 30%. That put the final valuation at $833.3K, 58% below what they originally asked for. Part of the investment was structured as a loan or line of credit.

What happened to Luna Magic after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

  • : Product photo added from the official website.
  • : Visited the official website: it is working.

As of our last check (November 2026), Luna Magic appears to still be in business. Its official website is online.

Sources (2)
  1. lunamagic.com/
  2. sharktankblog.com/business/luna-magic
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Frequently asked questions

Did Luna Magic get a deal on Shark Tank?

Yes. Luna Magic got a deal with Barbara Corcoran for $250,000 and 30% equity.

Which Shark invested in Luna Magic?

Barbara Corcoran invested in Luna Magic on Season 12 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Luna Magic still in business?

As of our last check (November 2026), Luna Magic appears to still be in business. Its official website is online.

What season and episode was Luna Magic on Shark Tank?

Luna Magic appeared in Season 12, Episode 10, which first aired on January 15, 2021.

Where can I buy Luna Magic?

You can buy Luna Magic from its official website and often on Amazon.

What was Luna Magic's valuation on Shark Tank?

The founders valued Luna Magic at $2,000,000 when they entered the Tank, and the final deal valued it at $833,333.

Official site Amazon

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