Magic5 on Shark Tank

Name: Magic5
Availability: InStock

Magic5 makes custom-fit swim goggles using a face scan from a smartphone to create a personalized fit. It is aimed at swimmers frustrated by leaky or uncomfortable goggles during workouts and races.

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Price range $10-$80 checked Oct 2026

⏱ Magic5 in 30 seconds

The ask$500K for 2.5%Valued at $20M
In the tankDeal: $1M for 6.5%With Robert
After the showDeal closedSurvived due diligence
TodayStill in businessFrom $10

Magic5 Shark Tank deal

Asked for: $500,000 for 2.5%
Asking valuation: $20M
Result: Deal
Final deal: $1,000,000 for 6.5%
Deal valuation: $15.38M
Shark: Robert Herjavec
Founders: Bo Haaber and Rasmus Barfred
From: -
Aired: Oct 29, 2021

Deal notes: Mark Cuban joined off-air (each $500K for 3.25%)

Asked

$20M

Got

$15.38M

Shop Magic5

Popular products from Magic5, with prices as listed when we checked (October 2026).

Where to buy: Amazon

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The pitch

Video: Shark Tank US | All 5 Sharks Want TheMagic5 · Sony Pictures Television on YouTube

Bo Haaber and Rasmus Barfred pitched Magic5 in Shark Tank Season 13, Episode 4 (aired Oct 29, 2021). They asked for $500,000 in exchange for 2.5% equity, valuing the business at $20M. The entrepreneurs walked away with a deal from Robert Herjavec: $1,000,000 for 6.5%. That put the final valuation at $15.38M, 23% below what they originally asked for.