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✓ Got a deal Still in business Season 17, Ep. 13 🍽️ Food & Drink

Nude Foods Market on Shark Tank

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Nude Foods Market is a zero-waste grocery store selling organic goods in returnable jars and sustainable packaging. It is aimed at shoppers who want to reduce packaging waste while buying everyday food and household goods.

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Official website checked Nov 1, 2026.

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⏱ Nude Foods Market in 30 seconds

The ask$250K for 5%Valued at $5M
In the tankDeal: $250K for 20%With Kevin and Robert
After the showNot confirmedNo public record either way
TodayStill in businessTwo Colorado zero-waste grocery stores, expanding

Nude Foods Market Shark Tank deal

Asked for: $250,000 for 5%
Asking valuation: $5M
Result: Deal
Final deal: $250,000 for 20%
Deal valuation: $1.25M
Sharks: Kevin O'Leary, Robert Herjavec
Founders: Rachel Irons, Verity Noble
From: Boulder, CO
Aired: Mar 11, 2026

Asked

$5M

Got

$1.25M

Would you have invested in Nude Foods Market?

The pitch

Video: Nude Foods Market Pitch | Shark Tank · ABC on YouTube

Rachel Irons, Verity Noble from Boulder, CO pitched Nude Foods Market in Shark Tank Season 17, Episode 13 (aired Mar 11, 2026). They asked for $250,000 in exchange for 5% equity, valuing the business at $5M. The entrepreneurs walked away with a deal from Kevin O'Leary and Robert Herjavec: $250,000 for 20%. That put the final valuation at $1.25M, 75% below what they originally asked for.

What happened to Nude Foods Market after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Nude Foods Market is a package-free grocery store founded by Verity Noble and Rachel Irons, who opened their first shop in Boulder in December 2021 and a second in Denver in April 2024. On Shark Tank in March 2026, Robert Herjavec and Kevin O'Leary jointly offered $250,000 for 20% of the business, a deal that was subject to due diligence. The company had raised nearly $600,000 from community crowdfunding before the show. Trade press reported $1.8 million in 2025 sales and plans for three more stores over five years, starting with Fort Collins.

Update: Two Colorado zero-waste grocery stores, expanding

Timeline since the show

2021-12
First zero-waste grocery opened in Boulder, Colorado
2024-04
Second store opened in Denver
2026-03
Pitched on Shark Tank; Robert Herjavec and Kevin O'Leary offered $250,000 for 20%, subject to due diligence
2026-03
Reported $1.8 million in 2025 sales and plans for more stores including Fort Collins, per The Shelby Report

Sources (3)

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Frequently asked questions

Did Nude Foods Market get a deal on Shark Tank?

Yes. Nude Foods Market got a deal with Kevin O'Leary and Robert Herjavec for $250,000 and 20% equity.

Which Shark invested in Nude Foods Market?

Kevin O'Leary and Robert Herjavec invested in Nude Foods Market on Season 17 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Nude Foods Market still in business?

As of our last check (November 2026), Nude Foods Market appears to still be in business. Its official website is online, and two Colorado zero-waste grocery stores, expanding.

What season and episode was Nude Foods Market on Shark Tank?

Nude Foods Market appeared in Season 17, Episode 13, which first aired on March 11, 2026.

Where can I buy Nude Foods Market?

You can buy Nude Foods Market from its official website and often on Amazon.

What was Nude Foods Market's valuation on Shark Tank?

The founders valued Nude Foods Market at $5,000,000 when they entered the Tank, and the final deal valued it at $1,250,000.

Official site Amazon