Proof Eye Wear on Shark Tank

Name: Proof Eye Wear
Availability: InStock

Proof Eyewear makes sunglasses and optical frames from sustainable materials such as wood. It targets style-conscious shoppers who want distinctive eyewear made with an eco-friendly approach and natural, renewable materials.

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Price range $10-$150 checked Oct 2026

⏱ Proof Eye Wear in 30 seconds

The ask$150K for 10%Valued at $1.5M
In the tankNo dealWalked out without a Shark
After the showWent it aloneAnd kept going
TodayStill in businessFrom $10

Proof Eye Wear Shark Tank deal

Asked for: $150,000 for 10%
Asking valuation: $1.5M
Result: No deal
Founders: Taylor, Brooks and Tanner Dame
From: Boise, ID
Aired: Feb 22, 2013

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Popular products from Proof Eye Wear, with prices as listed when we checked (October 2026).

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The pitch

Taylor, Brooks and Tanner Dame from Boise, ID pitched Proof Eye Wear in Shark Tank Season 4, Episode 17 (aired Feb 22, 2013). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. They left the Tank without a deal, but the business kept going after the show.