✓ Got a deal Still in business Season 13, Ep. 2 🍽️ Food & Drink

Proper Good on Shark Tank

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Proper Good makes natural, healthy soups and meals that customers can order. It is aimed at busy people who want convenient, wholesome food that is quick to prepare on busy days.

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Official website checked Nov 1, 2026.

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⏱ Proper Good in 30 seconds

  1. The ask$400K for 10%Valued at $4M
  2. In the tankDeal: $400K for 20%With Mark
  3. After the showNot confirmedNo public record either way
  4. TodayStill in business

Proper Good Shark Tank deal

Asked for
$400,000 for 10%
Asking valuation
$4M
Result
Deal
Final deal
$400,000 for 20%
Deal valuation
$2M
Founders
Christopher and Jennifer Jane
From
-
Aired
Oct 15, 2021
Asked
$4M
Got
$2M

Would you have invested in Proper Good?

The pitch

Christopher and Jennifer Jane pitched Proper Good in Shark Tank Season 13, Episode 2 (aired Oct 15, 2021). They asked for $400,000 in exchange for 10% equity, valuing the business at $4M. The entrepreneurs walked away with a deal from Mark Cuban: $400,000 for 20%. That put the final valuation at $2M, 50% below what they originally asked for.

What happened to Proper Good after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

  • : Visited the official website: it is working.

As of our last check (November 2026), Proper Good appears to still be in business. Its official website is online.

Sources (2)
  1. eatpropergood.com
  2. eatpropergood.com/pages/press
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Frequently asked questions

Did Proper Good get a deal on Shark Tank?

Yes. Proper Good got a deal with Mark Cuban for $400,000 and 20% equity.

Which Shark invested in Proper Good?

Mark Cuban invested in Proper Good on Season 13 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Proper Good still in business?

As of our last check (November 2026), Proper Good appears to still be in business. Its official website is online.

What season and episode was Proper Good on Shark Tank?

Proper Good appeared in Season 13, Episode 2, which first aired on October 15, 2021.

Where can I buy Proper Good?

You can buy Proper Good from its official website and often on Amazon.

What was Proper Good's valuation on Shark Tank?

The founders valued Proper Good at $4,000,000 when they entered the Tank, and the final deal valued it at $2,000,000.

Official site Amazon

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