✓ Got a deal Out of business Season 5, Ep. 10 💄 Fashion & Beauty

PurseCase on Shark Tank

PurseCase is a women's accessory that combines a phone case with a purse or wallet. It targets women who want to carry their phone, cards and cash in one compact, stylish piece.

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⏱ PurseCase in 30 seconds

The ask$55K for 12%Valued at $458.3K
In the tankDeal: $55K for 15%With Daymond
After the showNot confirmedNo public record either way
TodayClosedPurseCase said in 2021 it was reorganizing. The website went down for…

PurseCase Shark Tank deal

Asked for: $55,000 for 12%
Asking valuation: $458.3K
Result: Deal
Final deal: $55,000 for 15%
Deal valuation: $366.7K
Shark: Daymond John
Founders: Kelley Coughlan and Jenn Deese
From: Los Angeles, CA
Aired: Nov 22, 2013

Asked

$458.3K

Got

$366.7K

Would you have invested in PurseCase?

The pitch

Kelley Coughlan and Jenn Deese from Los Angeles, CA pitched PurseCase in Shark Tank Season 5, Episode 10 (aired Nov 22, 2013). They asked for $55,000 in exchange for 12% equity, valuing the business at $458.3K. The entrepreneurs walked away with a deal from Daymond John: $55,000 for 15%. That put the final valuation at $366.7K, 20% below what they originally asked for.

What happened to PurseCase after Shark Tank?

Out of business Last checked October 3, 2026

PurseCase appears to be out of business (PurseCase said in 2021 it was reorganizing. The website went down for good in 2022, and by January 2023 the co-founder no longer listed the company.).

Sources (1)

sharktankblog.com/business/pursecase

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Frequently asked questions

Did PurseCase get a deal on Shark Tank?

Yes. PurseCase got a deal with Daymond John for $55,000 and 15% equity.

Which Shark invested in PurseCase?

Daymond John invested in PurseCase on Season 5 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is PurseCase still in business?

PurseCase appears to be out of business (PurseCase said in 2021 it was reorganizing. The website went down for good in 2022, and by January 2023 the co-founder no longer listed the company.).

What season and episode was PurseCase on Shark Tank?

PurseCase appeared in Season 5, Episode 10, which first aired on November 22, 2013.

Where can I buy PurseCase?

Search for PurseCase on Amazon or major retailers; availability varies.

What was PurseCase's valuation on Shark Tank?

The founders valued PurseCase at $458,333 when they entered the Tank, and the final deal valued it at $366,667.