Rebel Cheese on Shark Tank

Name: Rebel Cheese
Availability: InStock

Rebel Cheese makes gourmet vegan cheeses and operates a plant-based cheese shop. It targets vegans, dairy-free eaters and curious food lovers who want artisanal-style cheeses for boards, cooking and snacking without animal milk.

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Price range $18.50-$115 checked Oct 2026

⏱ Rebel Cheese in 30 seconds

The ask$750K for 5%Valued at $15M
In the tankDeal: $750K for 10%With Lori and Mark
After the showNot confirmedNo public record either way
TodayStill in businessVegan cheese shop and online subscription business in Austin

Rebel Cheese Shark Tank deal

Asked for: $750,000 for 5%
Asking valuation: $15M
Result: Deal
Final deal: $750,000 for 10%
Deal valuation: $7.5M
Sharks: Lori Greiner, Mark Cuban
Founders: Kirsten Maitland and Fred Zwar
From: TX
Aired: Dec 15, 2023

Asked

$15M

Got

$7.5M

Shop Rebel Cheese

Popular products from Rebel Cheese, with prices as listed when we checked (October 2026).

Where to buy: Whole FoodsErewhonGood EggsHello VeganBesties Vegan Paradise

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Rebel Cheese?

The pitch

Video: Shark Tank US | Rebel Cheese's Cheesy Pitch Wins Two Sharks · Sony Pictures Television on YouTube

Kirsten Maitland and Fred Zwar from TX pitched Rebel Cheese in Shark Tank Season 15, Episode 9 (aired Dec 15, 2023). They asked for $750,000 in exchange for 5% equity, valuing the business at $15M. The entrepreneurs walked away with a deal from Lori Greiner and Mark Cuban: $750,000 for 10%. That put the final valuation at $7.5M, 50% below what they originally asked for.

Meet the founders

What happened to Rebel Cheese after Shark Tank?

Still in business Last checked October 3, 2026

Rebel Cheese is an Austin, Texas, maker of cultured, cave-aged vegan cheeses made from nut milk, founded by husband and wife Fred Swar and Kirsten Maitland. The company reported $2.5 million in 2022 sales from its shop and restaurant, wholesale accounts and an e-commerce subscription, and said it had been profitable for four straight years. On Shark Tank in December 2023, Mark Cuban and Lori Greiner agreed to invest $750,000 for 7.5%. The company later sold a 'Shark Tank Box' of the cheeses sampled on the show, though there has been no public confirmation that the deal closed.

Update: Vegan cheese shop and online subscription business in Austin

Timeline since the show

2022
Austin vegan cheese maker reported $2.5 million in sales
2023-12
Mark Cuban and Lori Greiner agreed to $750,000 for 7.5% on Shark Tank

Sources (4)

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Frequently asked questions

Did Rebel Cheese get a deal on Shark Tank?

Yes. Rebel Cheese got a deal with Lori Greiner and Mark Cuban for $750,000 and 10% equity.

Which Shark invested in Rebel Cheese?

Lori Greiner and Mark Cuban invested in Rebel Cheese on Season 15 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Rebel Cheese still in business?

As of our last check (October 2026), Rebel Cheese appears to still be in business. Its official website is online, and vegan cheese shop and online subscription business in Austin.

What season and episode was Rebel Cheese on Shark Tank?

Rebel Cheese appeared in Season 15, Episode 9, which first aired on December 15, 2023.

Where can I buy Rebel Cheese?

You can buy Rebel Cheese from its official website and often on Amazon.

What was Rebel Cheese's valuation on Shark Tank?

The founders valued Rebel Cheese at $15,000,000 when they entered the Tank, and the final deal valued it at $7,500,000.