Sock Candy on Shark Tank

Name: Sock Candy
Availability: InStock

Sock Candy is a fashion sock brand known for sheer and colorful statement socks. It is aimed at people who want to treat socks as a visible style accessory, pairing them with sneakers, heels and loafers.

Visit official site ↗ Check price on Amazon

Official website checked Nov 1, 2026.

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Price range $18-$24 checked Oct 2026

⏱ Sock Candy in 30 seconds

The ask$150K for 5%Valued at $3M
In the tankDeal: $150K for 10%With Barbara
After the showNot confirmedNo public record either way
TodayStill in businessSold at Nordstrom, Urban Outfitters and online

Sock Candy Shark Tank deal

Asked for: $150,000 for 5%
Asking valuation: $3M
Result: Deal
Final deal: $150,000 for 10%
Deal valuation: $1.5M
Shark: Barbara Corcoran
Founders: Mary Gui
From: -
Aired: Apr 11, 2025

Asked

$3M

Got

$1.5M

Shop Sock Candy

Popular products from Sock Candy, with prices as listed when we checked (October 2026).

Where to buy: Nordstrom

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Sock Candy?

The pitch

Mary Gui pitched Sock Candy in Shark Tank Season 16, Episode 16 (aired Apr 11, 2025). They asked for $150,000 in exchange for 5% equity, valuing the business at $3M. The entrepreneurs walked away with a deal from Barbara Corcoran: $150,000 for 10%. That put the final valuation at $1.5M, 50% below what they originally asked for.

What happened to Sock Candy after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

Sock Candy is a Los Angeles sock brand founded in 2020 by Mary Gui, who left a career in advertising to start it. The brand sells more than 100 patterned crew and knee-high styles and is carried by Nordstrom and Urban Outfitters. On Shark Tank in April 2025, Barbara Corcoran agreed to $150,000 for 10%, but Glam reported the deal had not been finalized weeks later, with Gui citing shifting tariffs. The company has since moved into an LA office and signed licensing deals including Harry Potter and Looney Tunes.

Update: Sold at Nordstrom, Urban Outfitters and online

Timeline since the show

2020
Mary Gui founded Sock Candy after leaving a corporate advertising job
2025-04
Barbara Corcoran agreed to $150,000 for 10% on Shark Tank
2025-04
Deal not yet finalized, with Gui citing tariff uncertainty, per Glam
2025-06
Moved from a home office into Los Angeles office space

Sources (6)

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Frequently asked questions

Did Sock Candy get a deal on Shark Tank?

Yes. Sock Candy got a deal with Barbara Corcoran for $150,000 and 10% equity.

Which Shark invested in Sock Candy?

Barbara Corcoran invested in Sock Candy on Season 16 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Sock Candy still in business?

As of our last check (November 2026), Sock Candy appears to still be in business. Its official website is online, and sold at Nordstrom, Urban Outfitters and online.

What season and episode was Sock Candy on Shark Tank?

Sock Candy appeared in Season 16, Episode 16, which first aired on April 11, 2025.

Where can I buy Sock Candy?

You can buy Sock Candy from its official website and often on Amazon.

What was Sock Candy's valuation on Shark Tank?

The founders valued Sock Candy at $3,000,000 when they entered the Tank, and the final deal valued it at $1,500,000.