Sor Soap on Shark Tank

Name: Sor Soap
Availability: InStock

Sor Soap makes bar soap formulated with ingredients intended to soothe sore muscles after workouts. It is aimed at athletes and active people who want to add a recovery step to their regular shower routine.

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Price range $23.99-$57.99 checked Oct 2026

⏱ Sor Soap in 30 seconds

The ask$100K for 10%Valued at $1M
In the tankDeal: $100K for 20%With Mark
After the showNot confirmedNo public record either way
TodayStill in businessFrom $23.99

Sor Soap Shark Tank deal

Asked for: $100,000 for 10%
Asking valuation: $1M
Result: Deal
Final deal: $100,000 for 20%
Deal valuation: $500K
Shark: Mark Cuban
Founders: David Restiano and Dan Staats
From: Brick, NJ
Aired: Apr 12, 2024

Asked

$1M

Got

$500K

Shop Sor Soap

Popular products from Sor Soap, with prices as listed when we checked (October 2026).

Where to buy: AmazonTarget

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The pitch

David Restiano and Dan Staats from Brick, NJ pitched Sor Soap in Shark Tank Season 15, Episode 20 (aired Apr 12, 2024). They asked for $100,000 in exchange for 10% equity, valuing the business at $1M. The entrepreneurs walked away with a deal from Mark Cuban: $100,000 for 20%. That put the final valuation at $500K, 50% below what they originally asked for.