The Happy Birdwatcher on Shark Tank

Name: The Happy Birdwatcher
Availability: InStock

The Happy Birdwatcher sells bird feeders and birdwatching products directly to consumers online. The products are aimed at people who enjoy attracting wild birds to their yards and observing them from home.

Visit official site ↗ Check price on Amazon

Official website checked Nov 1, 2026.

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Price range $14.99-$64 checked Oct 2026

⏱ The Happy Birdwatcher in 30 seconds

The ask$150K for 10%Valued at $1.5M
In the tankNo dealWalked out without a Shark
After the showWent it aloneAnd kept going
TodayStill in businessFrom $14.99

The Happy Birdwatcher Shark Tank deal

Asked for: $150,000 for 10%
Asking valuation: $1.5M
Result: No deal
Founders: Susan Vandergriff
From: Dunlap, TN
Aired: Mar 7, 2025

Shop The Happy Birdwatcher

Popular products from The Happy Birdwatcher, with prices as listed when we checked (October 2026).

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

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The pitch

Susan Vandergriff from Dunlap, TN pitched The Happy Birdwatcher in Shark Tank Season 16, Episode 12 (aired Mar 7, 2025). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. They left the Tank without a deal, but the business kept going after the show.