Who is Rosco Spears?
Rosco Spears is the longtime creative lead at The Lip Bar, the Detroit-based vegan cosmetics brand founded by Melissa Butler, where she has served as creative director and later chief creative officer. She joined Butler in front of the sharks in Season 6 in 2015, when the pair pitched The Lip Bar's bold-colored vegan lipsticks and plans for a mobile lipstick van and asked $125,000 for 20%. Lori Greiner praised the margins, a $3 production cost against a $20 retail price, but every shark declined, and Kevin O'Leary called the business's chances practically zero. The company kept growing anyway.
After Butler pitched Target directly, The Lip Bar launched on Target's website in 2016 and later reached about 750 Target stores and 500 Walmart locations. Spears has helped guide the brand's expansion from 12 lipstick shades to more than 150 products, including liners, glosses, complexion products and skincare, built around inclusion and challenging traditional beauty standards. The Lip Bar has since opened a flagship store in Detroit and sold more than two million units.
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