The Natural Grip
Image: The Natural Grip official website
✓ Got a deal Still in business Season 6, Ep. 8 🏃 Fitness, Sports & Outdoors

The Natural Grip on Shark Tank

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The Natural Grip makes protective hand grips for weightlifting, CrossFit and gymnastics-style workouts. The grips help protect palms from tears and blisters while preserving a natural feel on bars and equipment.

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Price range $17-$28 checked Oct 2026

⏱ The Natural Grip in 30 seconds

  1. The ask$100K for 20%Valued at $500K
  2. In the tankDeal: $125K for 25%With Robert
  3. After the showNot confirmedNo public record either way
  4. TodayStill in businessFrom $17

The Natural Grip Shark Tank deal

Asked for
$100,000 for 20%
Asking valuation
$500K
Result
Deal
Final deal
$125,000 for 25%
Deal valuation
$500K
Founders
Ashley Drake
From
Louisville, KY
Aired
Nov 7, 2014
Asked
$500K
Got
$500K

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Popular products from The Natural Grip, with prices as listed when we checked (October 2026).

Where to buy: AmazonWOD Superstore

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The pitch

Ashley Drake from Louisville, KY pitched The Natural Grip in Shark Tank Season 6, Episode 8 (aired Nov 7, 2014). They asked for $100,000 in exchange for 20% equity, valuing the business at $500K. The entrepreneurs walked away with a deal from Robert Herjavec: $125,000 for 25%.

What happened to The Natural Grip after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), The Natural Grip appears to still be in business. Its official website is online.

Sources (1)
  1. thenaturalgrip.com/
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Frequently asked questions

Did The Natural Grip get a deal on Shark Tank?

Yes. The Natural Grip got a deal with Robert Herjavec for $125,000 and 25% equity.

Which Shark invested in The Natural Grip?

Robert Herjavec invested in The Natural Grip on Season 6 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is The Natural Grip still in business?

As of our last check (October 2026), The Natural Grip appears to still be in business. Its official website is online.

What season and episode was The Natural Grip on Shark Tank?

The Natural Grip appeared in Season 6, Episode 8, which first aired on November 7, 2014.

Where can I buy The Natural Grip?

You can buy The Natural Grip from its official website and often on Amazon.

What was The Natural Grip's valuation on Shark Tank?

The founders valued The Natural Grip at $500,000 when they entered the Tank, and the final deal valued it at $500,000.

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