✓ Got a deal Status unconfirmed Season 16, Ep. 9 🏃 Fitness, Sports & Outdoors

Tough Cutie on Shark Tank

Tough Cutie makes outdoor gear and apparel designed specifically for women. The brand targets women who hunt, fish and spend time outdoors and want functional gear that is sized and styled for them rather than adapted from men's products.

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⏱ Tough Cutie in 30 seconds

The ask$100K for 5%Valued at $2M
In the tankDeal: $100K for 25%With Barbara
After the showNot confirmedNo public record either way
TodayStatus unconfirmed

Tough Cutie Shark Tank deal

Asked for: $100,000 for 5%
Asking valuation: $2M
Result: Deal
Final deal: $100,000 for 25%
Deal valuation: $400K
Shark: Barbara Corcoran
Founders: Brittany Coleman
From: Las Vegas, NV
Aired: Jan 24, 2025

Asked

$2M

Got

$400K

Would you have invested in Tough Cutie?

The pitch

Brittany Coleman from Las Vegas, NV pitched Tough Cutie in Shark Tank Season 16, Episode 9 (aired Jan 24, 2025). They asked for $100,000 in exchange for 5% equity, valuing the business at $2M. The entrepreneurs walked away with a deal from Barbara Corcoran: $100,000 for 25%. That put the final valuation at $400K, 80% below what they originally asked for.

What happened to Tough Cutie after Shark Tank?

Status unconfirmed Last checked October 3, 2026

We couldn't confirm whether Tough Cutie is still operating. Its website did not respond at our last check (October 2026). Readers can share updates in the reviews.

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Reviews of Tough Cutie

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Frequently asked questions

Did Tough Cutie get a deal on Shark Tank?

Yes. Tough Cutie got a deal with Barbara Corcoran for $100,000 and 25% equity.

Which Shark invested in Tough Cutie?

Barbara Corcoran invested in Tough Cutie on Season 16 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Tough Cutie still in business?

We couldn't confirm whether Tough Cutie is still operating. Its website did not respond at our last check (October 2026). Readers can share updates in the reviews.

What season and episode was Tough Cutie on Shark Tank?

Tough Cutie appeared in Season 16, Episode 9, which first aired on January 24, 2025.

Where can I buy Tough Cutie?

Search for Tough Cutie on Amazon or major retailers; availability varies.

What was Tough Cutie's valuation on Shark Tank?

The founders valued Tough Cutie at $2,000,000 when they entered the Tank, and the final deal valued it at $400,000.