Y'all Sweet Tea on Shark Tank

The pitch

Darien Craig and Brandon Echols pitched Y'all Sweet Tea in Shark Tank Season 16, Episode 5 (aired Nov 15, 2024). They asked for $500,000 in exchange for 5% equity, valuing the business at $10M. The entrepreneurs walked away with a deal from Lori Greiner and Rashaun Williams: $500,000 for 15%. That put the final valuation at $3.33M, 67% below what they originally asked for.

What happened to Y'all Sweet Tea after Shark Tank?

Still in business Last checked November 1, 2026

Y'all Sweet Tea started in 2015 when Darien Craig and Brandon Echols sold tea in mason jars at farmers' markets, and it relaunched under its current name in 2021 selling flavored gallon-size tea bags. The company reported $10.3 million in sales over its first three years, mostly direct to consumers. On Shark Tank Season 16, Lori Greiner and Rashaun Williams invested $500,000 for 15%, and Food Republic reported the deal was signed shortly after taping. The brand has since added seasonings, BBQ sauces and apparel and sells through Amazon and regional grocers such as Piggly Wiggly.

✅ The on-air deal closed after due diligence.

Update: Sold on Amazon and in regional grocers like Piggly Wiggly

Timeline since the show

1. 2015

   Darien Craig and Brandon Echols began selling sweet tea at farmers' markets

2. 2021

   Rebranded as Y'all Sweet Tea with gallon-size tea bags

3. 2024

   Lori Greiner and Rashaun Williams invested $500,000 for 15%; 10,000 orders came in the week the episode aired, per Food Republic

4. 2025-10

   Sold its millionth bag