✓ Got a deal Out of business Season 14, Ep. 15 💄 Fashion & Beauty

Youthforia on Shark Tank

Youthforia makes plant-based makeup, including color-adjusting blush oils and other cosmetics infused with skincare ingredients. The brand targets shoppers who want simple, low-irritation makeup and markets products gentle enough to be worn for long stretches.

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⏱ Youthforia in 30 seconds

The ask$400K for 5%Valued at $8M
In the tankDeal: $400K for 8%With Mark
After the showNot confirmedNo public record either way
TodayClosedClosed in August 2025, announced by founder Fiona Co Chan

Youthforia Shark Tank deal

Asked for: $400,000 for 5%
Asking valuation: $8M
Result: Deal
Final deal: $400,000 for 8%
Deal valuation: $5M
Shark: Mark Cuban
Founders: Fiona Co Chan
From: -
Aired: Mar 3, 2023

Asked

$8M

Got

$5M

Would you have invested in Youthforia?

The pitch

Fiona Co Chan pitched Youthforia in Shark Tank Season 14, Episode 15 (aired Mar 3, 2023). They asked for $400,000 in exchange for 5% equity, valuing the business at $8M. The entrepreneurs walked away with a deal from Mark Cuban: $400,000 for 8%. That put the final valuation at $5M, 38% below what they originally asked for.