Shark Tank · Season 17 · Aired September 24, 2025

Shark Tank Season 17, Episode 1 Products

4 pitches, 3 deals and $1.05M invested on air. Here's every product from the episode, what the founders asked for, what they got and where they are now.

Episode at a glance

  1. DoublesoulPitch 1

    Doublesoul

    DealStill in business

    Doublesoul is a sock brand that combines comfort features, such as cushioning, with colorful designs and sustainably made materials.

    Asked
    $500K for 4%
    Result
    $500K for 10%
  2. Z-CoiLPitch 2

    Z-CoiL

    DealStill in business

    Z-CoiL makes footwear with a built-in spring heel that absorbs impact while walking.

    Now: Albuquerque spring-heel shoe maker; Lori Greiner deal pending due diligence

    Asked
    $250K for 10%
    Result
    $250K for 50%
  3. PelagionPitch 3

    Pelagion

    No dealStill in business

    Pelagion makes the HydroBlade, a steerable stand-up electric hydrofoil watercraft that lifts above the water as it moves.

    Asked
    $800K for 4%
    Result
    No deal
    Shark
    -
  4. Dad Strength BrewingPitch 4

    Dad Strength Brewing

    DealStill in business

    Dad Strength Brewing makes low-alcohol, low-calorie craft beer marketed to dads.

    Now: Low-alcohol IPA sold in seven states

    Asked
    $250K for 5%
    Result
    $300K for 12%

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Frequently asked questions

What products were on Shark Tank Season 17 Episode 1?

The pitches were Doublesoul, Z-CoiL, Pelagion and Dad Strength Brewing.

Who got a deal on Shark Tank Season 17 Episode 1?

Doublesoul (Kendra Scott), Z-CoiL (Lori Greiner) and Dad Strength Brewing (Lori Greiner, Robert Herjavec, Rashaun Williams) made deals.

When did Season 17 Episode 1 air?

It first aired on September 24, 2025.

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