Shark Tank · Season 17 · Aired September 24, 2025
Shark Tank Season 17, Episode 1 Products
4 pitches, 3 deals and $1.05M invested on air. Here's every product from the episode, what the founders asked for, what they got and where they are now.
Episode at a glance
- 💰 Biggest deal: Doublesoul, $500K for 10% with Kendra Scott.
- 🦈 Sharks who invested: Kendra Scott, Lori Greiner, Robert Herjavec, Rashaun Williams.
- 📍 Where they are now: 4 of 4 companies are confirmed still operating or were acquired (checked November 2026).
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Pitch 1Doublesoul
DealStill in businessDoublesoul is a sock brand that combines comfort features, such as cushioning, with colorful designs and sustainably made materials.
- Asked
- $500K for 4%
- Result
- $500K for 10%
- Shark
- Kendra Scott
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Pitch 2Z-CoiL
DealStill in businessZ-CoiL makes footwear with a built-in spring heel that absorbs impact while walking.
Now: Albuquerque spring-heel shoe maker; Lori Greiner deal pending due diligence
- Asked
- $250K for 10%
- Result
- $250K for 50%
- Shark
- Lori Greiner
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Pitch 3Pelagion
No dealStill in businessPelagion makes the HydroBlade, a steerable stand-up electric hydrofoil watercraft that lifts above the water as it moves.
- Asked
- $800K for 4%
- Result
- No deal
- Shark
- -
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Pitch 4Dad Strength Brewing
DealStill in businessDad Strength Brewing makes low-alcohol, low-calorie craft beer marketed to dads.
Now: Low-alcohol IPA sold in seven states
- Asked
- $250K for 5%
- Result
- $300K for 12%
🎯 Watching with friends? Print Shark Tank bingo cards or a pitch scorecard.
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Frequently asked questions
What products were on Shark Tank Season 17 Episode 1?
The pitches were Doublesoul, Z-CoiL, Pelagion and Dad Strength Brewing.
Who got a deal on Shark Tank Season 17 Episode 1?
Doublesoul (Kendra Scott), Z-CoiL (Lori Greiner) and Dad Strength Brewing (Lori Greiner, Robert Herjavec, Rashaun Williams) made deals.
When did Season 17 Episode 1 air?
It first aired on September 24, 2025.