#1 Deal
Sleepy Baby
Sleepy Baby is a device that gently pats babies with a soft, rhythmic motion and plays…
Still in business
from $63.99
Shark · Kendra Scott (jewelry brand), Yellow Rose by Kendra Scott
Kendra Scott Net Worth & Shark Tank Deals
Kendra Scott is an American jewelry designer and businesswoman based in Austin, Texas. After an earlier hat business, she started her jewelry company in 2002 with $500 in a spare bedroom, and grew it into a national brand with more than 150 stores; Berkshire Partners bought a minority stake in 2016 at a reported $1 billion valuation. She stepped down as CEO in 2021 and remains executive chairwoman. Scott first appeared on Shark Tank as a guest Shark in Season 12, returned as a guest in later seasons including Season 17, and was named a permanent Shark for Season 18 in July 2026.
- Net worth*
- $900 million
- Shark Tank deals
- 17
- Invested on air
- $3.07M
- Avg. equity taken
- 15.2%
- Seasons
- S12-S18
- Still operating
- 71%
Quick facts
- Born
- March 27, 1974 (Kenosha, Wisconsin)
- Education
- Attended Texas A&M University for one year
- Founded
- The Hat Box; Kendra Scott LLC (2002)
- Joined Shark Tank
- Season 12 (guest); permanent Shark from Season 18 (2026)
*Net worth: Forbes, America's Richest Self-Made Women list, June 2025. Third-party estimates vary and change over time.
Kendra's best Shark Tank deals
#1 Deal
#2 Deal
Crowd Compass
Crowd Compass is a device that uses mesh radio networking to let groups message and locate…
Still in business
from $9
#3 Deal
Glimmer Wish
Glimmer Wish makes clean-ingredient hair and body care products in unicorn and mermaid…
Still in business
from $18
#4 Deal
Sunday Club
A printed puzzle newspaper with no news in it: each issue is filled with crosswords…
Still in business
from $7.99
#5 Deal
UnderWarmer
A disposable base-layer shirt with air-activated heat packs built in, giving up to about…
Still in business
from $14.99
#6 Deal
Pup Stack
A weighted, portable anchor that keeps a dog in place outdoors, with a retractable tie-out…
Still in business
from $124.99
#7 Deal
9 STRAP
9 STRAP is a training strap that keeps a hitter's hands together through the baseball or…
Still in business
from $39.95
#8 Deal
Doublesoul
Doublesoul is a sock brand that combines comfort features, such as cushioning, with…
Still in business
from $12
Kendra's portfolio in words
device gear connected women outdoor game event parent kids meant beach group place pack subscription design service days
What Kendra invests in
Favorite deal partners
Sharks Kendra most often teams up with on multi-Shark deals.
Alexis Ohanian2 deals together
Lori Greiner2 deals together- RW Rashaun Williams1 deals together
Daymond John1 deals together
All 17 deals
Tap a column to sort| Product | Season | Investment | Equity |
|---|---|---|---|
| Sleepy Baby | 17 | $70K | 50% |
| Crowd Compass | 17 | $75K | 10% |
| Glimmer Wish | 17 | $100K | 7.5% |
| Sunday Club | 18 | $150K | 20% |
| UnderWarmer | 18 | $100K | 20% |
| Pup Stack | 18 | $100K | 10% |
| 9 STRAP | 17 | $200K | 5% |
| Doublesoul | 17 | $500K | 10% |
 Cabana Boys Events | 17 | $225K | 32% |
 Yardsale | 16 | $250K | 10% |
 Create A Castle | 14 | $350K | 20% |
| Bootay Bag | 12 | $500K | 10% |
| Left Field | 17 | $100K | 4% |
| Alchemize Fightwear | 17 | $100K | 5% |
| Byoot Company | 12 | $50K | 5% |
| Sienna Sauce | 12 | $100K | 20% |
| Opulence MD Beauty | 12 | $100K | 20% |
Per-Shark amounts split multi-Shark deals evenly where exact splits weren't disclosed. Deals are as agreed on air.
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Frequently asked questions
What is Kendra Scott's net worth?
Kendra Scott's net worth is estimated at $900 million (Forbes, America's Richest Self-Made Women list, June 2025). Estimates vary by source and change over time.
When did Kendra Scott become a permanent Shark?
ABC announced in July 2026 that Kendra Scott would be a full-time Shark starting with Season 18, which airs in fall 2026. She had previously appeared as a guest Shark, first in Season 12.
How did Kendra Scott start her company?
She launched her jewelry business in 2002 with $500 from the spare bedroom of her Austin home, initially selling her designs to local boutiques.
Is Kendra Scott a billionaire?
Not according to Forbes, which estimated her net worth at $900 million in June 2025. Her company has been valued at more than $1 billion.
Who is the other new Shark joining with Kendra Scott?
Venture capitalist Rashaun Williams was named a permanent Shark for Season 18 alongside her.
How many Shark Tank deals has Kendra Scott made?
Our database lists 17 on-air deals by Kendra Scott across 5 seasons, totaling about $3,070,000 in announced investment.
What is Kendra Scott's best Shark Tank investment?
Top-ranked Kendra Scott deals on our list include Sleepy Baby, Crowd Compass and Glimmer Wish.
What kind of companies does Kendra Scott invest in?
Kendra Scott invests most often in Fitness, Sports & Outdoors companies on Shark Tank.
Photo: Trever Hoehne, CC0, via Wikimedia Commons