Doublesoul on Shark Tank

Name: Doublesoul
Availability: InStock

Doublesoul is a sock brand that combines comfort features, such as cushioning, with colorful designs and sustainably made materials. It is aimed at shoppers who want fun, eco-conscious everyday socks that are comfortable to wear.

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Official website checked Nov 1, 2026.

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Price range $12-$39 checked Oct 2026

⏱ Doublesoul in 30 seconds

The ask$500K for 4%Valued at $12.5M
In the tankDeal: $500K for 10%With Kendra
After the showNot confirmedNo public record either way
TodayStill in businessFrom $12

Doublesoul Shark Tank deal

Asked for: $500,000 for 4%
Asking valuation: $12.5M
Result: Deal
Final deal: $500,000 for 10%
Deal valuation: $5M
Shark: Kendra Scott
Founders: Ben Rosenbaum, Pete Davidson
From: -
Aired: Sep 24, 2025

Asked

$12.5M

Got

$5M

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Popular products from Doublesoul, with prices as listed when we checked (October 2026).

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The pitch

Ben Rosenbaum, Pete Davidson pitched Doublesoul in Shark Tank Season 17, Episode 1 (aired Sep 24, 2025). They asked for $500,000 in exchange for 4% equity, valuing the business at $12.5M. The entrepreneurs walked away with a deal from Kendra Scott: $500,000 for 10%. That put the final valuation at $5M, 60% below what they originally asked for.