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✓ Got a deal Still in business Season 12, Ep. 2 💄 Fashion & Beauty

Bootay Bag on Shark Tank

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Bootay Bag is a subscription service that sends women new underwear each month. It is aimed at women who want a convenient, affordable way to refresh their underwear drawer with a variety of styles.

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Official website checked Nov 1, 2026.

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⏱ Bootay Bag in 30 seconds

The ask$500K for 5%Valued at $10M
In the tankDeal: $500K for 10%With Kendra
After the showNot confirmedNo public record either way
TodayStill in business

Bootay Bag Shark Tank deal

Asked for: $500,000 for 5%
Asking valuation: $10M
Result: Deal
Final deal: $500,000 for 10%
Deal valuation: $5M
Shark: Kendra Scott
Founders: Elly Gheno
From: -
Aired: Oct 23, 2020

Asked

$10M

Got

$5M

Would you have invested in Bootay Bag?

The pitch

Video: Shark Tank US | Kendra Scott Ditches Barbara Corcoran To Make Solo Offer To BootayBag · Sony Pictures Television on YouTube

Elly Gheno pitched Bootay Bag in Shark Tank Season 12, Episode 2 (aired Oct 23, 2020). They asked for $500,000 in exchange for 5% equity, valuing the business at $10M. The entrepreneurs walked away with a deal from Kendra Scott: $500,000 for 10%. That put the final valuation at $5M, 50% below what they originally asked for.

What happened to Bootay Bag after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

As of our last check (November 2026), Bootay Bag appears to still be in business. Its official website is online.

Sources (1)

bootaybag.com/

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Frequently asked questions

Did Bootay Bag get a deal on Shark Tank?

Yes. Bootay Bag got a deal with Kendra Scott for $500,000 and 10% equity.

Which Shark invested in Bootay Bag?

Kendra Scott invested in Bootay Bag on Season 12 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Bootay Bag still in business?

As of our last check (November 2026), Bootay Bag appears to still be in business. Its official website is online.

What season and episode was Bootay Bag on Shark Tank?

Bootay Bag appeared in Season 12, Episode 2, which first aired on October 23, 2020.

Where can I buy Bootay Bag?

You can buy Bootay Bag from its official website and often on Amazon.

What was Bootay Bag's valuation on Shark Tank?

The founders valued Bootay Bag at $10,000,000 when they entered the Tank, and the final deal valued it at $5,000,000.

Official site Amazon