✓ Got a deal Out of business Season 12, Ep. 20 💄 Fashion & Beauty

Opulence MD Beauty on Shark Tank

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Opulence MD Beauty makes magnetic eyelashes designed to be applied without glue. They are aimed at people who want the look of false lashes with easier application and removal and no adhesive on the eyes.

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⏱ Opulence MD Beauty in 30 seconds

  1. The ask$75K for 5%Valued at $1.5M
  2. In the tankDeal: $100K for 20%With Kendra
  3. After the showNot confirmedNo public record either way
  4. TodayClosedFounder Dr. Anika Goodwin-Hilderbrand announced the closure in an Ins…

Opulence MD Beauty Shark Tank deal

Asked for
$75,000 for 5%
Asking valuation
$1.5M
Result
Deal
Final deal
$100,000 for 20%
Deal valuation
$500K
Founders
Anika S. Goodwin
From
-
Aired
Apr 9, 2021
Asked
$1.5M
Got
$500K

Would you have invested in Opulence MD Beauty?

The pitch

Anika S. Goodwin pitched Opulence MD Beauty in Shark Tank Season 12, Episode 20 (aired Apr 9, 2021). They asked for $75,000 in exchange for 5% equity, valuing the business at $1.5M. The entrepreneurs walked away with a deal from Kendra Scott: $100,000 for 20%. That put the final valuation at $500K, 67% below what they originally asked for.

What happened to Opulence MD Beauty after Shark Tank?

Out of business

Opulence MD Beauty appears to be out of business (Founder Dr. Anika Goodwin-Hilderbrand announced the closure in an Instagram video on June 18, 2023, and the brand ran an 85 percent off liquidation sale.).

Sources (3)
  1. glam.com/1381410/opulencemd-beauty-what-happened-after-shark-tank/
  2. sharktankblog.com/business/opulence-md-beauty
  3. startbusinessmedia.com/is-opulencemd-going-out-of-business/
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Frequently asked questions

Did Opulence MD Beauty get a deal on Shark Tank?

Yes. Opulence MD Beauty got a deal with Kendra Scott for $100,000 and 20% equity.

Which Shark invested in Opulence MD Beauty?

Kendra Scott invested in Opulence MD Beauty on Season 12 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Opulence MD Beauty still in business?

Opulence MD Beauty appears to be out of business (Founder Dr. Anika Goodwin-Hilderbrand announced the closure in an Instagram video on June 18, 2023, and the brand ran an 85 percent off liquidation sale.).

What season and episode was Opulence MD Beauty on Shark Tank?

Opulence MD Beauty appeared in Season 12, Episode 20, which first aired on April 9, 2021.

Where can I buy Opulence MD Beauty?

Search for Opulence MD Beauty on Amazon or major retailers; availability varies.

What was Opulence MD Beauty's valuation on Shark Tank?

The founders valued Opulence MD Beauty at $1,500,000 when they entered the Tank, and the final deal valued it at $500,000.

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