Beer Buckle
Image: Beer Buckle official website
✓ Got a deal Still in business Season 4, Ep. 1 💄 Fashion & Beauty

Beer Buckle on Shark Tank

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The Beer Buckle is a belt buckle designed to hold a beverage can or bottle at the waist, keeping hands free. It is aimed at tailgaters, partygoers and outdoor event fans looking for a humorous, functional novelty accessory.

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Price range $34.95 checked Oct 2026

⏱ Beer Buckle in 30 seconds

  1. The ask$50K for 10%Valued at $500K
  2. In the tankDeal: $50K for 51%With Barbara
  3. After the showNot confirmedNo public record either way
  4. TodayStill in businessFrom $34.95

Beer Buckle Shark Tank deal

Asked for
$50,000 for 10%
Asking valuation
$500K
Result
Deal
Final deal
$50,000 for 51%
Deal valuation
$98K
Founders
Jay Kriner
From
Denver, CO
Aired
Sep 14, 2012
Asked
$500K
Got
$98K

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Would you have invested in Beer Buckle?

The pitch

Jay Kriner from Denver, CO pitched Beer Buckle in Shark Tank Season 4, Episode 1 (aired Sep 14, 2012). They asked for $50,000 in exchange for 10% equity, valuing the business at $500K. The entrepreneurs walked away with a deal from Barbara Corcoran: $50,000 for 51%. That put the final valuation at $98K, 80% below what they originally asked for.

What happened to Beer Buckle after Shark Tank?

Still in business Last checked October 3, 2026

As of our last check (October 2026), Beer Buckle appears to still be in business. Its official website is online.

Sources (1)
  1. bevbuckle.com/products.json
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Frequently asked questions

Did Beer Buckle get a deal on Shark Tank?

Yes. Beer Buckle got a deal with Barbara Corcoran for $50,000 and 51% equity.

Which Shark invested in Beer Buckle?

Barbara Corcoran invested in Beer Buckle on Season 4 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Beer Buckle still in business?

As of our last check (October 2026), Beer Buckle appears to still be in business. Its official website is online.

What season and episode was Beer Buckle on Shark Tank?

Beer Buckle appeared in Season 4, Episode 1, which first aired on September 14, 2012.

Where can I buy Beer Buckle?

You can buy Beer Buckle from its official website and often on Amazon.

What was Beer Buckle's valuation on Shark Tank?

The founders valued Beer Buckle at $500,000 when they entered the Tank, and the final deal valued it at $98,039.

Official site Amazon

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