Shark Tank · Season 4 · Aired September 14, 2012
Shark Tank Season 4, Episode 1 Products
4 pitches, 2 deals and $300K invested on air. Here's every product from the episode, what the founders asked for, what they got and where they are now.
Episode at a glance
- 💰 Biggest deal: Buggy Beds, $250K for 25% with Barbara Corcoran, Mark Cuban, Robert Herjavec, Daymond John, Kevin O'Leary.
- 🦈 Sharks who invested: Barbara Corcoran, Daymond John, Robert Herjavec, Kevin O'Leary, Mark Cuban.
- 📍 Where they are now: 4 of 4 companies are confirmed still operating or were acquired (checked November 2026).
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Pitch 1Beer Buckle
DealStill in businessThe Beer Buckle is a belt buckle designed to hold a beverage can or bottle at the waist, keeping hands free.
- Asked
- $50K for 10%
- Result
- $50K for 51%
- Shark
- Barbara Corcoran
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Pitch 2Buggy Beds
DealStill in businessBuggy Beds is a bed bug detection product that uses small glue traps placed around a bed to catch and reveal bed bugs early.
Now: Majority stake sold to Rock Mountain Capital (2021)
- Asked
- $125K for 7%
- Result
- $250K for 25%
-
Pitch 3Coat Chex
No dealStill in businessCoat Chex is a technology-driven coat check system that replaces paper tickets with digital tracking for venues.
- Asked
- $200K for 10%
- Result
- No deal
- Shark
- -
-
Pitch 4
Body Walking
No dealStill in businessBody Walking is a massage technique in which a trained therapist uses their feet and body weight to work the client's muscles.
- Asked
- $100K for 10%
- Result
- No deal
- Shark
- -
🎯 Watching with friends? Print Shark Tank bingo cards or a pitch scorecard.
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Frequently asked questions
What products were on Shark Tank Season 4 Episode 1?
The pitches were Beer Buckle, Buggy Beds, Coat Chex and Body Walking.
Who got a deal on Shark Tank Season 4 Episode 1?
Beer Buckle (Barbara Corcoran) and Buggy Beds (Barbara Corcoran, Mark Cuban, Robert Herjavec, Daymond John, Kevin O'Leary) made deals.
When did Season 4 Episode 1 air?
It first aired on September 14, 2012.