✓ Got a deal Still in business Season 6, Ep. 9 🍽️ Food & Drink

Heidi Ho on Shark Tank

Heidi Ho makes plant-based, dairy-free cheese alternatives from ingredients like nuts and seeds. The products are aimed at vegans and people avoiding dairy who still want spreadable and sliceable cheese-style foods.

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⏱ Heidi Ho in 30 seconds

The ask$125K for 20%Valued at $625K
In the tankDeal: $125K for 30%With Lori
After the showNot confirmedNo public record either way
TodayStill in business

Heidi Ho Shark Tank deal

Asked for: $125,000 for 20%
Asking valuation: $625K
Result: Deal
Final deal: $125,000 for 30%
Deal valuation: $416.7K
Shark: Lori Greiner
Founders: Heidi K. Lovig
From: Portland, OR
Aired: Nov 14, 2014

Asked

$625K

Got

$416.7K

Would you have invested in Heidi Ho?

The pitch

Heidi K. Lovig from Portland, OR pitched Heidi Ho in Shark Tank Season 6, Episode 9 (aired Nov 14, 2014). They asked for $125,000 in exchange for 20% equity, valuing the business at $625K. The entrepreneurs walked away with a deal from Lori Greiner: $125,000 for 30%. That put the final valuation at $416.7K, 33% below what they originally asked for.