Lose 12 on Shark Tank

Lose 12 is a fitness program designed to help participants slim their waistline and lose inches. It targets people seeking a structured, goal-oriented workout and diet plan to follow at home.

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⏱ Lose 12 in 30 seconds

The ask$120K for 25%Valued at $480K
In the tankDeal: $125K for 25%With Daymond
After the showNot confirmedNo public record either way
TodayStill in business

Lose 12 Shark Tank deal

Asked for: $120,000 for 25%
Asking valuation: $480K
Result: Deal
Final deal: $125,000 for 25%
Deal valuation: $500K
Shark: Daymond John
Founders: Ryan "Cowboy" Ehmann
From: Loveland, CO
Aired: Mar 8, 2013

Asked

$480K

Got

$500K

Would you have invested in Lose 12?

The pitch

Ryan "Cowboy" Ehmann from Loveland, CO pitched Lose 12 in Shark Tank Season 4, Episode 19 (aired Mar 8, 2013). They asked for $120,000 in exchange for 25% equity, valuing the business at $480K. The entrepreneurs walked away with a deal from Daymond John: $125,000 for 25%. That put the final valuation at $500K, 4% above what they originally asked for.