✓ Got a deal Out of business Season 10, Ep. 6 🍽️ Food & Drink

Nui on Shark Tank

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Nui makes low-sugar cookies designed to fit keto and low-carb diets. The cookies target people cutting back on sugar who still want a sweet snack or dessert without the usual carbohydrate load.

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⏱ Nui in 30 seconds

  1. The ask$300K for 10%Valued at $3M
  2. In the tankDeal: $300K for 25%With Alex
  3. After the showNot confirmedNo public record either way
  4. TodayClosedNui went out of business in 2020 after a co-packer problem led to spo…

Nui Shark Tank deal

Asked for
$300,000 for 10%
Asking valuation
$3M
Result
Deal
Final deal
$300,000 for 25%
Deal valuation
$1.2M
Founders
-
From
-
Aired
Nov 25, 2018
Asked
$3M
Got
$1.2M

Would you have invested in Nui?

The pitch

The founders pitched Nui in Shark Tank Season 10, Episode 6 (aired Nov 25, 2018). They asked for $300,000 in exchange for 10% equity, valuing the business at $3M. The entrepreneurs walked away with a deal from Alex Rodriguez: $300,000 for 25%. That put the final valuation at $1.2M, 60% below what they originally asked for.

What happened to Nui after Shark Tank?

Out of business

Nui appears to be out of business (Nui went out of business in 2020 after a co-packer problem led to spoiled inventory and heavy debt, and its website went dark that year.).

Sources (2)
  1. sharktankblog.com/business/nui
  2. thedailymeal.com/1286382/nui-shark-tank-today/
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Frequently asked questions

Did Nui get a deal on Shark Tank?

Yes. Nui got a deal with Alex Rodriguez for $300,000 and 25% equity.

Which Shark invested in Nui?

Alex Rodriguez invested in Nui on Season 10 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is Nui still in business?

Nui appears to be out of business (Nui went out of business in 2020 after a co-packer problem led to spoiled inventory and heavy debt, and its website went dark that year.).

What season and episode was Nui on Shark Tank?

Nui appeared in Season 10, Episode 6, which first aired on November 25, 2018.

Where can I buy Nui?

Search for Nui on Amazon or major retailers; availability varies.

What was Nui's valuation on Shark Tank?

The founders valued Nui at $3,000,000 when they entered the Tank, and the final deal valued it at $1,200,000.

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