Posture Now on Shark Tank

Posture Now is a wearable product designed to help improve posture by gently encouraging the shoulders back. It targets office workers and anyone who spends long hours sitting and wants a simple aid for better alignment.

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⏱ Posture Now in 30 seconds

The ask$100K for 15%Valued at $666.7K
In the tankDeal: $100K for 30%With Mark
After the showNot confirmedNo public record either way
TodayStill in business

Posture Now Shark Tank deal

Asked for: $100,000 for 15%
Asking valuation: $666.7K
Result: Deal
Final deal: $100,000 for 30%
Deal valuation: $333.3K
Shark: Mark Cuban
Founders: Mike Lane and Mark Franklin
From: Portland, OR
Aired: Sep 28, 2012

Asked

$666.7K

Got

$333.3K

Would you have invested in Posture Now?

The pitch

Mike Lane and Mark Franklin from Portland, OR pitched Posture Now in Shark Tank Season 4, Episode 3 (aired Sep 28, 2012). They asked for $100,000 in exchange for 15% equity, valuing the business at $666.7K. The entrepreneurs walked away with a deal from Mark Cuban: $100,000 for 30%. That put the final valuation at $333.3K, 50% below what they originally asked for.