Liz Lovely Cookies on Shark Tank

Liz Lovely makes vegan and gluten-free cookies using organic and natural ingredients. The brand targets people with dietary restrictions and health-conscious snackers who want indulgent cookies that fit plant-based or gluten-free diets.

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⏱ Liz Lovely Cookies in 30 seconds

The ask$200K for 10%Valued at $2M
In the tankNo dealWalked out without a Shark
After the showWent it aloneAnd kept going
TodayStill in business

Liz Lovely Cookies Shark Tank deal

Asked for: $200,000 for 10%
Asking valuation: $2M
Result: No deal
Founders: Liz and Dan Holtz
From: Waitsfield, VT
Aired: Sep 28, 2012

Would you have invested in Liz Lovely Cookies?

The pitch

Liz and Dan Holtz from Waitsfield, VT pitched Liz Lovely Cookies in Shark Tank Season 4, Episode 3 (aired Sep 28, 2012). They asked for $200,000 in exchange for 10% equity, valuing the business at $2M. They left the Tank without a deal, but the business kept going after the show.