Xero Shoes on Shark Tank

Name: Xero Shoes
Availability: InStock

Xero Shoes makes minimalist, barefoot-style footwear, beginning with thin, customizable huarache running sandals. It targets runners and outdoor enthusiasts who want natural foot movement and lightweight, flexible shoes on trails and roads.

Visit official site ↗ Check price on Amazon

We may earn a commission when you buy through our links. It never affects what we write. How we make money

🖨️ Giving this as a gift? Print the "story behind your gift" card

Price range $17.46-$169.99 checked Oct 2026

⏱ Xero Shoes in 30 seconds

The ask$400K for 8%Valued at $5M
In the tankNo dealWalked out without a Shark
After the showWent it aloneAnd kept going
TodayStill in businessFrom $17.46

Xero Shoes Shark Tank deal

Asked for: $400,000 for 8%
Asking valuation: $5M
Result: No deal
Founders: Lena Phoenix and Steven Sashen
From: Boulder, CO
Aired: Feb 1, 2013

Shop Xero Shoes

Popular products from Xero Shoes, with prices as listed when we checked (October 2026).

Official store ↗Check Amazon

Prices and availability change. Check the retailer for the current price.

Would you have invested in Xero Shoes?

The pitch

Lena Phoenix and Steven Sashen from Boulder, CO pitched Xero Shoes in Shark Tank Season 4, Episode 14 (aired Feb 1, 2013). They asked for $400,000 in exchange for 8% equity, valuing the business at $5M. They left the Tank without a deal, but the business kept going after the show.