Shark Tank · Season 4 · Aired September 21, 2012
Shark Tank Season 4, Episode 2 Products
4 pitches, 2 deals and $375K invested on air. Here's every product from the episode, what the founders asked for, what they got and where they are now.
Episode at a glance
- 💰 Biggest deal: SurfSet Fitness, $300K for 30% with Mark Cuban.
- 🦈 Sharks who invested: Mark Cuban, Daymond John, Kevin O'Leary.
- 📍 Where they are now: 2 of 4 companies are confirmed still operating or were acquired (checked November 2026).
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Pitch 1
SurfSet Fitness
DealStatus unconfirmedSurfSet Fitness combines an unstable surf-style board with group workout programming that simulates the balance demands of surfing.
- Asked
- $150K for 10%
- Result
- $300K for 30%
- Shark
- Mark Cuban
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Pitch 2
CateApp
DealOut of businessCateApp is a mobile app pitched as a consumer software product.
Now: The CATE app faded after its 2012 episode. It can no longer be downloaded and its website has shut down.
- Asked
- $50K for 5%
- Result
- $75K for 30%
- Sharks
- Daymond John, Kevin O'Leary
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Pitch 3Alpha M
No dealStill in businessAlpha M is the image consulting business and online channel of Aaron Marino, focused on men's grooming, style and fitness advice.
- Asked
- $50K for 10%
- Result
- No deal
- Shark
- -
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Pitch 4eCreamery
No dealStill in businesseCreamery is an ice cream shop and online business that lets customers create custom ice cream flavors with personalized packaging, shipped nationwide.
- Asked
- $250K for 33%
- Result
- No deal
- Shark
- -
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Frequently asked questions
What products were on Shark Tank Season 4 Episode 2?
The pitches were SurfSet Fitness, CateApp, Alpha M and eCreamery.
Who got a deal on Shark Tank Season 4 Episode 2?
SurfSet Fitness (Mark Cuban) and CateApp (Daymond John, Kevin O'Leary) made deals.
When did Season 4 Episode 2 air?
It first aired on September 21, 2012.