Poppi (formerly Mother)

Shark Tank founder · Season 10

Allison Ellsworth

Co-founder of Poppi

On the show
S10 · Ep 8
Result
Deal · $400K
Company today
Acquired

Who is Allison Ellsworth?

Allison Ellsworth is a Texas native who was working in oil and gas when she began mixing fruit juice, apple cider vinegar and sparkling water in her kitchen. In 2016 she started selling the drink, then called Mother, at a Dallas farmers market; within weeks a Whole Foods buyer offered shelf space, and she and her husband, Stephen Ellsworth, left their jobs to run the business. On Shark Tank in 2018 (Season 10), guest shark Rohan Oza invested $400,000. With Oza's guidance the couple rebranded as Poppi and relaunched in 2020 as a low-sugar prebiotic soda.

Allison led creative and brand marketing, and her TikTok videos became a major sales driver. By 2024 Poppi was reported to bring in more than $500 million in annual revenue and was sold at retailers including Target, Whole Foods and CVS. PepsiCo announced a $1.95 billion acquisition in March 2025 and completed it that May. Allison has stayed on as a creative advisor to the brand and has signed with talent agency WME.

Sources (5)
  1. atxwoman.com/2023/12/01/allison-ellsworth-poppi-power/
  2. finance.yahoo.com/news/poppi-founder-allison-ellsworth-went-125741242.html
  3. en.wikipedia.org/wiki/Poppi_(drink)
  4. pepsico.com/newsroom/press-releases/2025/pepsico-completes-acquisition-of-pop…
  5. rutlandherald.com/news/business/poppi-co-founder-allison-ellsworth-signs-with…

Written from published interviews, company announcements and news coverage. How we research · Suggest a correction

The Shark Tank deal

Video: How The Founder Of Poppi Turned Her Pitch Into Billions | Back To The Tank | Shark Tank Global · Shark Tank Global on YouTube

Allison and Stephen Ellsworth from TX pitched Poppi (formerly Mother) in Shark Tank Season 10, Episode 8 (aired Dec 9, 2018). They asked for $400,000 in exchange for 10% equity, valuing the business at $4M. The entrepreneurs walked away with a deal from Rohan Oza: $400,000 for 25%. That put the final valuation at $1.6M, 60% below what they originally asked for.

✅ The on-air deal closed after due diligence.

Poppi (formerly Mother) update, prices & reviews →

Frequently asked questions

What is Allison Ellsworth doing now?

After PepsiCo completed its $1.95 billion acquisition of Poppi in 2025, she stayed on as a creative advisor to the brand. She has also signed with talent agency WME.

What was Poppi called on Shark Tank?

It was called Mother. After Rohan Oza invested $400,000 on the show, the brand was renamed Poppi and relaunched in 2020.

How did Allison Ellsworth start Poppi?

She developed an apple cider vinegar soda in her kitchen and sold it at a Dallas farmers market in 2016, where a Whole Foods buyer offered her shelf space.

More Shark Tank founders

All founders →

Get new Shark Tank products every week

Deals, updates and the best new finds after each episode. No spam, unsubscribe anytime.