TRUFIT on Shark Tank

Name: TRUFIT
Availability: InStock

TRUFIT makes custom-fit sports mouthguards molded to an individual athlete's teeth. They aim to provide better protection, comfort and breathing than generic boil-and-bite guards, and are aimed at athletes in contact sports.

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Official website checked Nov 1, 2026.

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Price range $40-$199.95 checked Oct 2026

⏱ TRUFIT in 30 seconds

The ask$750K for 5%Valued at $15M
In the tankDeal: $750K for 10%With Rashaun
After the showNot confirmedNo public record either way
TodayStill in businessCustom 3D-printed mouthguards and insoles sold online

TRUFIT Shark Tank deal

Asked for: $750,000 for 5%
Asking valuation: $15M
Result: Deal
Final deal: $750,000 for 10%
Deal valuation: $7.5M
Shark: Rashaun Williams
Founders: Matthew Hall
From: CA
Aired: Oct 18, 2024

Asked

$15M

Got

$7.5M

Shop TRUFIT

Popular products from TRUFIT, with prices as listed when we checked (October 2026).

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The pitch

Matthew Hall from CA pitched TRUFIT in Shark Tank Season 16, Episode 1 (aired Oct 18, 2024). They asked for $750,000 in exchange for 5% equity, valuing the business at $15M. The entrepreneurs walked away with a deal from Rashaun Williams: $750,000 for 10%. That put the final valuation at $7.5M, 50% below what they originally asked for.

Meet the founder

MHMatthew HallCo-founder of TRUFIT Customs

What happened to TRUFIT after Shark Tank?

Still in business Last checked November 1, 2026

Our checks

Nov 1, 2026: Visited the official website: it is working.

TRUFIT Customs makes custom-fit, 3D-printed sports mouthguards from a mold customers take at home. Founded in 2022 by Matthew Hall and Victor Adamo, it grew sales from about $115,000 in its first year to roughly $750,000 in 2023. On Shark Tank Season 16, Rashaun Williams invested $750,000 for 10% and pledged to recruit pro athletes as ambassadors. The company still sells direct online and has added custom-fit insoles.

Update: Custom 3D-printed mouthguards and insoles sold online

Timeline since the show

2022
Founded by Matthew Hall and Victor Adamo; first-year sales of $115,000
2023
Sales grew to about $750,000
2024
Rashaun Williams invested $750,000 for 10% on Shark Tank Season 16
2026
Expanded from custom mouthguards into custom-fit insoles

Sources (4)

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Frequently asked questions

Did TRUFIT get a deal on Shark Tank?

Yes. TRUFIT got a deal with Rashaun Williams for $750,000 and 10% equity.

Which Shark invested in TRUFIT?

Rashaun Williams invested in TRUFIT on Season 16 of Shark Tank. Note that some on-air deals change or fall through during due diligence.

Is TRUFIT still in business?

As of our last check (November 2026), TRUFIT appears to still be in business. Its official website is online, and custom 3D-printed mouthguards and insoles sold online.

What season and episode was TRUFIT on Shark Tank?

TRUFIT appeared in Season 16, Episode 1, which first aired on October 18, 2024.

Where can I buy TRUFIT?

You can buy TRUFIT from its official website and often on Amazon.

What was TRUFIT's valuation on Shark Tank?

The founders valued TRUFIT at $15,000,000 when they entered the Tank, and the final deal valued it at $7,500,000.