Shark Tank founder · Season 6

Eli Crane

Co-founder of Bottle Breacher

On the show
S6 · Ep 8
Result
Deal · $150K
Company today
Status unconfirmed

Who is Eli Crane?

Eli Crane was born in Tucson, Arizona, and studied at Arizona Western College and the University of Arizona. He served in the U.S. Navy from 2001 to 2014, including five deployments with SEAL Team 3. After his brother, a Marine Corps helicopter pilot, gave him a bottle opener made from a .50-caliber cartridge, Crane saw a product.

He and his wife, Jen Crane, started Bottle Breacher in a single-car garage in San Diego, turning spent bullet casings into bottle openers. On Shark Tank Season 6, in an episode that aired in November 2014, the couple asked $150,000 for 10%. Mark Cuban and Kevin O'Leary each put in $75,000 for a combined 20%. The company expanded its line of military-themed gifts and was reported at more than $20 million in annual sales by 2019, while donating to hundreds of military and veteran charities.

The Cranes sold Bottle Breacher in 2022 to Mike and Amber Wall. That same year Crane was elected to the U.S. House of Representatives for Arizona's 2nd congressional district, and he won re-election in 2024.

Sources (3)
  1. en.wikipedia.org/wiki/Eli_Crane
  2. coffeeordie.com/bottle-breacher/
  3. moneydigest.com/1710649/bottle-breacher-shark-tank-company-for-guys-in-life-m…

Written from published interviews, company announcements and news coverage. How we research · Suggest a correction

The Shark Tank deal

Video: Bottle Breacher - Beyond The Tank · ABC on YouTube

Jen and Eli Crane from Tucson, AZ pitched Bottle Breacher in Shark Tank Season 6, Episode 8 (aired Nov 7, 2014). They asked for $150,000 in exchange for 10% equity, valuing the business at $1.5M. The entrepreneurs walked away with a deal from Kevin O'Leary and Mark Cuban: $150,000 for 20%. That put the final valuation at $750K, 50% below what they originally asked for.

✅ The on-air deal closed after due diligence.

Bottle Breacher update, prices & reviews →

Frequently asked questions

What is Eli Crane doing now?

He serves in the U.S. House of Representatives for Arizona's 2nd congressional district. He was first elected in 2022, the year he and Jen Crane sold Bottle Breacher, and re-elected in 2024.

What deal did Bottle Breacher get on Shark Tank?

Mark Cuban and Kevin O'Leary each invested $75,000, for a combined $150,000 and 20% of the company.

Who owns Bottle Breacher now?

The Cranes sold the company to Mike and Amber Wall in 2022.

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