Who is Jon Batarse?
Jon Batarse is a marketer who founded Brander Marketing Agency before helping his son Gavin turn a backyard fix into a business. As a youth baseball coach in Tustin, California, he broke in new gloves by wrapping them in 50 to 70 rubber bands; Gavin replaced the bundle with a single large band, and the family started selling it as Glove Wrap. Jon applied his marketing background to the launch, and the brand took off on social media when a video of Gavin giving a Glove Wrap to MLB pitcher Jon Gray passed five million views.
Jon pitched with Gavin and his daughter Morgan on Shark Tank Season 15 in October 2023. With more than 1,000 units sold and a retail deal with Big 5 Sporting Goods, the family asked $50,000 for 20% and accepted $50,000 for 22% from Mark Cuban and Michael Rubin. Jon runs the business alongside his children; Glove Wrap has since become an official MLB partner, built a social following of more than 500,000 and launched Glove Wrap Pro in 2026.
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