Who is Keith Lindsey?
Keith Lindsey is a Jacksonville, Texas, native with an engineering background who works in outdoor product development. He opened True West Services, an outdoor product development firm, and is CEO of Air Boss, the motion-decoy and hunting accessories company he built with longtime outdoorsman Bob Legg. A lifelong horseman, Lindsey came up with the Krapp Strapp after finding himself, at 60, bracing against a tree in the woods with sore knees. The product is a strap that wraps around a tree and the user's hips and supports up to 400 pounds, with pockets for supplies and a carry pack.
It launched in October 2022, and a social media post about it was viewed more than a million times within days; about 4,000 units sold by the end of the year without paid ads. Lindsey and Legg pitched on Shark Tank Season 15, asking $65,000 for 10%, and closed with Lori Greiner and Daymond John at $65,000 for 33.3%. The company also added the Tinkle Strapp for women and sells online through Air Boss.
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