Bunny Eyez

Shark Tank founder · Season 15

Stacy Fritz

Co-founder of Bunny Eyez

Company
Bunny Eyez
On the show
S15 · Ep 7
Result
Deal · $200K
Company today
Still in business

Who is Stacy Fritz?

Stacy Fritz co-founded Bunny Eyez with her sister, radio host Jenny Hutt, after a shared frustration at a Manhattan hair salon. Both had started needing reading glasses and found they could not wear standard readers while getting their hair colored. When online searches turned up nothing that fit, they designed their own: readers with a patented hinge that lets the temples flip and tilt, so the glasses can be worn while lying on one side or flipped down without straining the neck. The brand is named after their mother.

Bunny Eyez launched in 2018, sold about $600,000 that year and $1.9 million in 2019, and passed $5 million in lifetime sales. The line grew to include sunglasses and blue-light glasses, and celebrity fans helped drive sellouts. On Shark Tank in Season 15 the founders asked for $200,000 for 10% and accepted Daymond John's offer of $200,000 for 20% plus a $2-per-pair royalty, falling to 15% once he recouped. Fritz continues to run the brand, which sells online and on Amazon.

Sources (3)
  1. looper.com/1449297/bunny-eyez-shark-tank-details/
  2. sharktankblog.com/business/bunny-eyez/
  3. rankandstyle.com/interviews/jenny-hutt-and-stacy-fritz

Written from published interviews, company announcements and news coverage. How we research · Suggest a correction

The Shark Tank deal

Jenny Hutt, Stacy Fritz and Andrea Gluck pitched Bunny Eyez in Shark Tank Season 15, Episode 7 (aired Nov 17, 2023). They asked for $200,000 in exchange for 10% equity, valuing the business at $2M. The entrepreneurs walked away with a deal from Daymond John: $200,000 for 20%. That put the final valuation at $1M, 50% below what they originally asked for. The deal included a royalty.

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Frequently asked questions

What is Stacy Fritz doing now?

She co-runs Bunny Eyez, which sells flexible readers, sunglasses and blue-light glasses online and on Amazon.

How did Stacy Fritz come up with Bunny Eyez?

She and her sister could not wear reading glasses while getting their hair colored, so they designed readers that tilt and flip.

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