Who is Casey Sarai?
Casey Sarai, born Casey Capuano, is co-founder and CEO of CAKES Body, which she started with her twin sister, Taylor Capuano. The sisters grew up in the Albany, New York, area and graduated from Bethlehem High School. Casey spent about a decade in corporate marketing, most recently as a marketing manager at Pernod Ricard, and the twins began CAKES as a side project in 2022 when both were worried about layoffs. They put in $5,000 each and ordered 500 reusable silicone nipple covers.
A viral TikTok video took them from a few hundred units a month to hundreds a minute, and they passed $1 million in their first year. On Shark Tank in Season 15 they asked for $300,000 for 5%. Emma Grede, co-founder of Good American and SKIMS, opened at 12.5%, the sisters countered at 8%, and they settled at $300,000 for 10%. The company has since expanded into bra alternatives and apparel, reported $95 million in net sales for its fiscal year ending June 2025, and launched in Ulta Beauty stores that August.
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